*The training CTP gave was relevant, comprehensive and really helpful." Head of Training, RIAS

Masterclass Salesmanship in the Boardroom

Perhaps the most potent force in business is the spoken word and salesmanship is never more important than in the Boardroom. It can make things happen, create change, and determine who wins. It is immediate and indeible. So, it must be right. So, let a world-class, champion public speaker coach you to get it right. Whether it is to influence investors, win the trust of staff or negotiate across borders, we have a Masterclass to give you the skill. And the understanding. 

Objectives
The process of discovering what the customer wants is called research. Making it available - and desirable - is salesmanship. And that depends on the power of words. Every business needs to sell, and it is the skill of salesmanship that determines who wins. In the Board room, you need to 'sell' your ideas and win. It's just salesmanship at a much higher level. This programme is designed to take you there.

Who should attend
Boards, Directors/Senior Management, Business Owners, and anyone who needs to gain a competitive edge, co-operation or influence and persuade at a senior level.

Duration
Flexible. An intensive single day, two half days or a series of 'breakfast' sessions, as required.

Delegates
Groups: ideally 4 minimum, 8 maximum. Also available as one-to-one coaching, and as an open course by arrangement. To derive maximum benefit numbers must be strictly limited.

Course Outline
This course is as much about new thinking as about techniques. It includes: